Service
Sector
“Your growth is our business”
For over a decade, digital marketers So Shall We have harnessed the potential of data, creative and marketing strategy to put businesses and organisations on a trajectory of growth, reach and influence.
So Shall We’s difference lies beyond their creative flair, and can be found in data gained through the latest digital marketing techniques and continual testing and iterations to drive growth, helping B2B & B2C organisations to plan their strategies, anticipate change and make constant improvements in order to meet their acquisition goals.
Breathing life and potential into a growing client base of Tier One national and international brands including the Australian Government, Newscorp and several Premier League football clubs, it was time for So Shall We to take the success of their recent past and lay the foundations for the future at the forefront of digital strategy, production and implementation.
As futuremakers, our role at TOAST is to deeply understand the landscape our clients are performing in, identify their unique strengths, then amplify a creative corridor for the brand to confidently occupy and thrive.
We identified the core challenge for So Shall We as elevating the external perception of them from being ‘just another digital and social media agency’, repositioning the elite team as dedicated growth strategy and execution consultants; establishing confidence in the team’s obvious creative talent by grounding the offering in the team’s empirical, data and testing-led methodology. This challenge established the foundations of a creative brief, which was: To equally combine artistry with intelligence supported by a strategic territory that appealed to the head as much as the heart.
Through a process of immersion and workshopping, we established ‘Business Growth Culture’ as the creative platform for their brand evolution. By defining ‘growth culture’ as a foundational mindset and a set of beliefs that is focused on helping staff and customers develop their limitless potential, So Shall We could ‘own’ the positioning of Growth Culture as a means to drive business growth – both internally and externally – by mastering creative, data, on-site and media optimisation.
Championing the concept of the business growth mindset aligned authentically with So Shall We’s methodology and delivery. For So Shall We, it means understanding and appreciating the unique value clients offer their customers, enabling the team to define, implement and follow a growth marketing strategy and action plan that yields the recognition and financial success that So Shall We’s clients deserve.
From this strategic territory, a bold new creative identity was born. With endless flexibility at its core, the personality-fuelled design concept drew inspiration from ideas of recognition, introduction and interaction, exposing how So Shall We takes action delving into their clients’ category, never shying away from complex or adverse ideas.
A typographic solution bringing the ‘So, Shall We…?’ question to life established an invitation for clients to collaborate, learn, explore, create and ultimately grow, delivering on the brand’s core purpose within the visual expression of the identity.
The tagline ‘Your Growth is our Business’ creates confidence in So Shall We’s role, establishing crystal clear expectations around outcomes to anticipate when partnering with this expert team.
So Shall We’s growth leadership positioning and bold new brand identity successfully combines the empirical strategy and creative execution, establishing each new client interaction as an opportunity for presence, learning, contribution and excellence, all while constantly improving.
