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"NAV ECO: Navigating towards a Sustainable Future"
New Age Veneers (NAV) has always prioritised responsible sourcing and manufacturing, achieving certifications that attest to the ethical standards of its products.
Building upon this foundation, NAV partnered with TOAST and together they launched NAV ECO, a Corporate Social Responsibility (CSR) program rooted in eight United Nations
Sustainable Development Goals (UNSDGs).
The program’s mission is to guide NAV’s team and operations towards more environmentally conscious decisions across all activities, ensuring that luxury and sustainability coexist harmoniously.
New Age Veneers needed to create a long-term sustainability strategic initiative that would not only align with global sustainability standards but also be deeply embedded in their core business practices.
The challenge was to structure the program through an ESG framework and translate the CSR in a way that effectively communicates their commitment to ethical sourcing, environmental responsibility, and social impact while achieving measurable business KPIs.
Furthermore, the CSR program needed to resonate with both internal teams and external stakeholders, from consumers to business partners.
NAV ECO’s objectives are driven by 8 UNSDGs, grouped into four key values: Harmony, Innovation, Equity, and Growth.
Harmony: SDG 3 (Good Health and Well-being) and SDG 5 (Gender Equality) ensure balanced conditions for well-being and gender equity.
Innovation: SDG 7 (Affordable and Clean Energy) and SDG 12 (Responsible Consumption and Production) guide NAV’s commitment to sustainable practices and innovative technologies.
Equity: SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth) provide equal opportunities for education and employment.
Growth: SDG 15 (Life on Land) and SDG 17 (Partnerships for the Goals) drive partnerships that promote environmental and economic sustainability.
NAV ECO has become central to NAV’s identity, showcasing its commitment to sustainability. The initiative reduces environmental impact through renewable energy, responsible production, and sustainable luxury products, enhancing NAV’s brand reputation.
It empowers teams to drive innovation and sustainability, resulting in stronger partnerships and increased lead generation. By aligning with UNSDGs, NAV is positioned as a leader in merging luxury with sustainability, contributing to economic growth and biodiversity conservation.
