Nestled on the shores of Lake Macquarie, Trinity Point is a masterplanned community offering world-class residential, resort and marina facilities in an immersive 5-star living experience.
Over the project’s 20 year lifespan, Trinity Point’s visual look & feel had undertaken numerous changes to reflect its ever-evolving Place Vision. However, one final update was required to launch the development’s apartment, marina and resort offerings.
Toast’s challenge was to find a way to elevate Trinity Point’s masterbrand identity whilst seamlessly developing and integrating each sub-brand.
The first step was to define the brand’s overall positioning. Multiple workshops and auditing of previous marketing assets enabled Toast’s strategists to uncover the key insights that would shape the project’s core identity .
The result? ‘Above and Beyond’ – a positioning statement that is a testament to Trinity Point’s commitment to delivering a lakeside lifestyle beyond any other that Lake Macquarie has to offer.
From there, the visual evolution flowed naturally. The refined Masterbrand logo formed the basis of each sub-brand logo. This translated into sales collateral, including the first-release Polaris apartment brochure, immersive display suite, and wide range of online and offline marketing collateral.
Premium, sophisticated, and immersed in a lakeside lifestyle – Trinity Point’s elevated brand embodies all the qualities of the masterplanned community itself.