The newest and most exciting player in the gym sector, Fitness Playground, continues its Sydney expansion with two new venues in Marrickville and Erskineville. Already with a growing membership base from its popular Surry Hills site, Fitness Playground approached Toast Creative to develop and design a new website that could complement the newly launched Fitness Playground brand.
The brief stipulated the design needed to reflect the brand‘s personality more strongly with a playful and bold UX that could quickly and efficiently communicate key information to members at home and on-the-go.
The process involved a website audit, UI/UX strategy, wireframe build, design, and development. Impactful video and integration of social feeds are both used to encourage community engagement. Overall, our design is a dynamic, cross-device solution that is consistent with the brand and resonates with its customer base.