Australian NFP Black Dog Institute approached Toast Creative to give their brand a youthful refresh that more closely aligned with their ethos. For an organisation dealing with mental health, a topic often shunned or even ignored, it was important for the branding to be strong while making Black Dog highly accessible to a range of audiences.
Toast Creative undertook research and through a branding workshop developed a more streamlined, concise branding suite using the organisation’s core values and colour palette. A communication strategy was developed that redefined the brand language and visual assets, providing Black Dog with highly adaptive, reusable logos, imagery and messaging. The result is a more clear, concise brand that speaks across multiple platforms to bring mental health front of mind.
The project was awarded with Gold at the 2018 Sydney Design Awards in the Service – Community category.