Australian NFP Black Dog Institute approached Toast Creative to give their brand a youthful refresh that more closely aligned with their ethos. For an organisation dealing with mental health, a topic often shunned or even ignored, it was important for the branding to be strong while making Black Dog highly accessible to a range of audiences.
Toast Creative undertook research and through a branding workshop developed a more streamlined, concise branding suite using the organisation’s core values and colour palette. A communication strategy was developed that redefined the brand language and visual assets, providing Black Dog with highly adaptive, reusable logos, imagery and messaging. The result is a more clear, concise brand that speaks across multiple platforms to bring mental health front of mind.
The project was awarded with Gold