“Highlife”
At TOAST, we empower places by providing compelling brand footprints that allow audiences to understand the unique attributes and purposes of the spaces they experience, and our work with Sekisui House demonstrates the success of our approach.
In 2016, Sekisui House purchased the 9.4 hectare site that would become Sanctuary. TOAST was brought on board at the project inception stage, working closely with Sekisui House and key architects to immerse ourselves in the site and the region. This process uncovered key insights that would shape the future identity of the masterplanned community.
Crafting the core vision and essence of Sanctuary from the project’s very inception was a brand-first approach that delivered outstanding outcomes.
In-depth auditing of the site revealed that a unique characteristic of Sanctuary is the fact that it is completely surrounded by nature, with wetlands, water, and parkland encircling the masterplan’s location. The wonder of its geographical positioning paired terrifically with buyer-insights. Market research identified that the top two considerations of Wentworth Point buyers were “safety and security” and “a desirable location”. Thus, these insights played a key influence in the creation of Sanctuary’s brand identity and the delivery of its First Stage, coined ‘Landing’.
Landing’s delivery consisted of 2 statuesque buildings, home to 364 beautiful, masterfully-built apartments designed for indoor-outdoor living with state-of-the-art appliances and modern finishes. The ‘High Life’ lifestyle that Landing encapsulates is underpinned by balance and harmony in a community that’s perfectly situated to take advantage of the best that Greater Sydney has to offer.
The complete synergy between the architecture and natural surroundings established a fantastic standard of living and is an embodiment of the core principles and brand design of Sanctuary.
It is this essence of Sanctuary, encompassing balance, harmony, nature and community, that TOAST joined Sekisui House in strategically defining. Each design element is intrinsically linked to natural influences, and demonstrates Sanctuary’s vibrant yet calming place identity that lets people live their everyday lives to the fullest.
Landing, and Sanctuary as a whole, offer a unique, integrated living experience. The masterplan community features an oasis of vibrant spaces encompassing
all states of being: play, reflection, energy and sustainability. This approach has resulted in a rich, purposeful living experience that integrates the site's core elements of nature, water and sky.
TOAST reflected these core elements in the precinct’s colour palette and collateral asset design. The colour palette of the ‘Landing’ logo variant, consists of gold and charcoal. With warm hues and a darker tint these colours are both bold and soft, encapsulating the ever-evolving nature of the world around us. The woody tones within this palette blended with the movement of the cyclical logotype reflect the beautiful evolution that occurs in our environment and beautifully represents the Sanctuary ethos of ‘one with nature’.
In the launch of Landing, TOAST worked with Sekisui House on a series of targeted social media posts, building intrigue and awareness of this new destination in Wentworth Point. This campaign was centred around the concept of living the ‘High Life,’ promoting the precinct’s connectivity to the city, proximity to a world class entertainment hub and the expansive waterfront views creating a luxurious lifestyle that is immersed in nature.
Adapting to the Covid-19 rules and gathering limits, TOAST and Sekisui House pivoted and used the campaign as an opportunity to promote exclusive private tours of the apartments, allowing their off-the-plan purchases to continue to thrive. This safe, tailored approach to sales tied back to the buyer insights our teams established and permitted the desirable location of Sanctuary to continue to be experienced for all interested parties.
The success of Landing as Stage 1 of Sanctuary was recognised at the 2021 Urban Taskforce awards, winning a Development Excellence Award in the ‘High-rise Development Metro’ category.
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