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“Change Ready”
Agresso is a change-ready technology services company dedicated to delivering high quality ERP implementations and services to people-focused organisations in the commercial, government, education and not-for-profit sectors.
The business delivers an unrivalled business transformation experience through their service offerings: implementation services, project management, training and Cloud services.
They operate from their headquarters in Sydney, Australia, along with offices in New Zealand, North America, Asia and Europe.
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Having undergone considerable change and growth since launching in 2001, Agresso wanted to create a new brand to reflect the power and scope of its digitally-ready business solutions, to maintain its authority in the sector and also have stronger female appeal which the old wordmark had lacked.
The challenge was to redefine a strategic roadmap for their brand that would include naming and a new wordmark.
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Following a series of strategic brand workshops, Agilyx was born. Shifting the brand from the sector’s tired look and feel, TOAST designed a wordmark using agility as it’s base to clearly communicate the business’ competence to change quickly. Then, it conceived “Change Ready” as the brand’s descriptor to highlight the same.
Agility, efficiency and performance underscore Agilyx’s goal to be known for the quality and innovation of their software, services and partnerships. TOAST’s new positioning “Change Ready” sets the brand up for exactly that.
The brand has been implemented across all key assets including website and all marketing collateral.
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