As embodied in its name, Escape is a place offering freedom and sanctuary from daily routine. Having space to reset, reflect and recharge is integral in life - values which were at the core of our placemaking principles.

Building on these ideals, our team devised the tagline ‘Live beyond boundaries.’ Not only does this expression complement the qualities of flight and freedom innate to the development’s name, it also reflects the building’s visionary and expansive architectural facade. Bridging urban design with a coastal lifestyle, Escape’s contemporary architectural form oozes sophistication and showcases character that expresses striking individuality in its contextual coastal scene. ‘Live beyond boundaries,’ and the very essence of Escape, embodies these values by delivering a place of contemporary beauty and absolute luxury unmatched on the Gold Coast.

Taking inspiration from PBD’s contemporary architectural design which elegantly echoes a boundless winglike form and sleek ripple symmetry, our team designed the Escape logo to mimic the broad wingspan of a bird in flight and the sleek grandeur of the building’s entrance. Marrying its architectural design and core values of flight and freedom, Escape epitomises contemporary beachfront beauty; it is a place which inspires future residents and their visitors by providing them sanctuary from daily routine.

Towering above the Gold Coast skyline, Escape is a study of urban decadence. Full-floor privacy, personal concierge services and eclectic luxe architecture; it offers the finest in resort-style luxury living. Luxcon’s driving force and mission for Escape is to deliver an exclusive life of luxury, balance and freedom. This Place Mission is encapsulated in the branding’s birdlike imagery with connotations of freedom and flight, and a beautiful reflection of the expanse of its building form.

Concurrent to the acquisition of 63-65 Garfield Terrace, Luxcon landed a prime development opportunity in Byron Bay, the launch of which was shared with Escape as part of their ‘Coastal Collection’. For both projects’ launch, our team devised the strategic brand footprint and visual identity, executing the brand across a campaign brochure, sales book, full website and brand video, for which we directed the photography, talent, voiceover and videography, alongside the production team, XMEDIA.

The colour palette across Escape’s branding suite was designed for two visual territories, a primary ‘Night’ palette of Charcoal, Gold and Chalk, the depth of which reflects the ocean, sand and moonlight under an evening sky, and a secondary ‘Day’ palette of Mint Green, Cream and Chalk, capturing the serene colours of the sea, sand and sun.

Encapsulated in the branding’s birdlike imagery, the wingspan connoting life, flight and liberty whilst beautifully reflecting the expanse of the building form, our Place Visioning and Brand Identity reflect Luxcon’s driving force and mission for Escape to be an enviable oasis, delivering an exclusive life of balance, freedom and inspiration.