Sekisui House – Sanctuary

Branding, Digital, Place Vision, Property

Sekisui House needed to develop a brand identity and place-making strategy for a thriving urban community set amongst serene, sheltered surrounds. Santuary’s paradox is the way it combines calm with connection – its holistic brand identity communicates the fact that all essential elements of urban life are within a resident’s reach, whilst still reflecting the harmony with nature that underpins the entire masterplan. View Case Study

A2B

Branding, Digital

Cabcharge’s new masterbrand identity ‘A2B’ pays homage to their rich, successful heritage, whilst reflecting their current position as an agile market innovator. Their holistic brand transformation was exactly what the ASX500-listed company required to perfectly position themselves for sustainable, long-term success. View Case Study

Luxcon – The Aristocrat

Branding, Marketing, Property

The Aristocrat of Rose Bay is a mixed-use development by luxury developer Luxcon. The boutique property is located in the southern precinct of Rose Bay just minutes away from Sydney’s famous Bondi beach, Rose Bay Marina and Westfield Bondi Junction. View Case Study

Sekisui House – The Orchards

Branding, Marketing, Property

Tying in the Norwest’s region’s deep agricultural roots with the masterplanned community’s value proposition of growth, security and support, the Orchards brings new life to its surroundings, offering families a true community experience. Its place-making strategy perfectly aligns community needs with regional character, with the resulting identity holistically encapsulating the concept of growth and opportunity. View Case Study

Goodman – Experiential Cube

Branding, Experiential

Leaders in property logistics, Goodman are a global property group listed on the Australian Stock Exchange. Goodman challenged us to create a unique branded experience, to provide a focal point for vacant properties where business opportunities could be discussed, whilst showcasing the Goodman point of difference. View Case Study

Diversity of Dreams

Branding, DesignForGood, Digital, Marketing

The key to effective place-making is being true to the spirit of the community within which the development resides. Lenland Property’s ‘Diversity of Dreams’ photobook embodies this principle, aiming to recognise the incredible range of people – and dreams – that makes Sydney the thriving metropolis that it is. View Case Study

BridgeLane – Hutch & Hutch

Branding, Digital, Marketing, Property

Toast took inspiration between the parallels of nostalgia and new, and the location’s unique history - the site of Australia’s first vinyl record plant. Drawing on the creative flair of the location, and the surrounding streets of Hutchinson Street and Hutchinson Lane, Toast started with the name, and took it from there, developing a branding platform that took the boutique development to a new level of distinction. View Case Study

Sutton Farm

Branding, DesignForGood, Digital

Taken over by new owners, Sutton Farm Equestrian Centre presented limitless potential for a new state of the art riding centre in the Southern Highlands. The owners contacted Toast Creative with a brief to highlight the farm’s 150 year heritage, while promoting its brand new Olympic standard facilities as a destination for both local and intercity riders. View Case Study

MUSE

Branding, Marketing

MUSE is a five-storey heritage-listed building in the iconic Surry Hills. The neighbourhood’s industrial buildings date back to the 1840’s. It was during the 1920’s that it became home to generations of working-class Chinese immigrant tailors and seamstresses serving the thriving rag trade, and later it became the headquarter of The Chinese Republic Newspaper. View Case Study

Fairview

Branding, Digital, Property

The team at fairview approached Toast to revolutionise their brand to elevate themselves in the marketplace. We started with a series of brand workshops with stakeholder engagement sessions to really identify the problems they were currently facing and how their customers and employees perceived the brand, dissecting the name and also the logo and assets. View Case Study

MPM Products – Applaws Pet Food

Branding, Digital, Marketing

Applaws’ flexible communication device spearheaded a global marketing campaign that saw the natural pet food company achieve an incredible rate of growth in both emerging and mature markets. This framework for global marketing collateral helped generate impressive digital engagement, in combination with the highly popular ‘Face of Applaws’ campaign. View Case Study

Lenland – Teneo Alexandria

Branding, Digital, Property

Teneo is Lenland’s boutique collection of 61 contemporary apartments and terraces grouped across five storeys, located in Ralph Street, Alexandria. As a truly inner-city suburb that has shed its industrial past, Alexandria has become one of city’s most talked-about locales. It’s a neighbourhood where community flourishes and creativity has an intriguing edge. View Case Study

Polyglot Group

Branding, Experiential, Marketing

Polyglot Group is a global services provider, partnering with companies to streamline their HR, payroll, talent acquisition, translation services and business setup. Through rapid growth, the company became aware of a disconnect between what they felt was the essence of the company, and the existing brand. It had expanded so rapidly that its identity had not been given the chance to catch up. View Case Study

Gold Abacus – The Majestic

Marketing, Property

The Majestic is an up market address that exudes sublime natural beauty and modern opulence in a fast growing region of North Western Sydney. Gold Abacus invited Toast Creative to work on this project after feeling an affinity with our vision for a luxurious, private development blending class and the rich history of the local area. View Case Study

Scape

Digital, Marketing

The Scape Apartments at Cronulla are set in paradise, positioned right by the water at Shelly Beach. When Toast was asked to create a brand and marketing suite for the development, this allure of paradise was carried throughout. The warm colours of sunrise by the sea were used to create beautifully crafted interiors with a seamless connection to the outdoors. Toast mirrored this in the brand design and marketing, both online and off. View Case Study

Sekisui House

Branding, Marketing, Property

Toast commenced working with global developer Sekisui House in 2015. What’s followed has been a journey of collaboration founded on integrity and attention to detail. With an underlying commitment to progress, this relationship is now helping to reshape brand experience within the Australian property sector. View Case Study

Fitness Playground

Digital

The newest and most exciting player in the gym sector, Fitness Playground, continues its Sydney expansion with two new venues in Marrickville and Erskineville. Already with a growing membership base from its popular Surry Hills site, Fitness Playground approached Toast Creative to develop and design a new website that could complement the newly launched Fitness Playground brand. View Case Study

Healthy Habits

Branding

Toast was called upon to create a striking, friendly brand for food outlet Healthy Habits. With the brief stating that the brand needed to be non-gender specific, yet stand out in a sea of lunchtime options, toast set the focus on building a habit. A learned behaviour that people repeat because the action is easy, comfortable or rewarding. View Case Study

Black Dog

Branding, DesignForGood, Digital

Australian NFP Black Dog Institute approached Toast Creative to give their brand a youthful refresh that more closely aligned with their ethos. For an organisation dealing with mental health, a topic often shunned or even ignored, it was important for the branding to be strong while making Black Dog highly accessible to a range of audiences. View Case Study

Manhattan

Marketing, Property

With the impending launch of St. Leonard’s New York style apartments, Toast Creative was asked to produce a tailored branding and marketing campaign to drive sales of this unique development. View Case Study

Adjani

Property

More and more, a focus on lifestyle is becoming paramount when selling property. This is not only true for property developments, but also for developers. The brand story of a property no longer starts with a sales brochure, but with the developer’s brand itself. View Case Study

Agilyx

Branding, Digital

Business management software company Agresso approached Toast Creative for a strategic rebrand that was to include naming and a new word mark. Having undergone considerable change and growth since launching in 2001, Agresso wanted the new brand to reflect the power and scope of its digitally-ready business solutions, to maintain its authority in the sector and also have stronger female appeal which the old word mark had bypassed. View Case Study

Juror

Digital

The Jury Management System stores information on jurors and contains algorithms that are used to randomly select around 200,000 jurors each year from the four million-strong NSW electoral roll. The system is dramatically simplifying the Jury selection process and providing efficiencies throughout the entire process for Jurors and Government alike. View Case Study

NSW Caselaw

Digital

The NSW department of Justice developed caselaw.nsw.gov.au in 1999 to publish decisions for public access coming from New South Wales Courts and Tribunals. The collection of decisions from civil and criminal matters published on NSW Case Law come from ten courts and five tribunals across the State. View Case Study

North

Marketing, Place Branding, Place Vision, Property

Toast proposed a campaign to firmly position this development as the most stylish and exclusive than anything else selling in the area. The brand positioning as classic, timeless, and sophisticated seamlessly complements the developer’s intentions for the project. View Case Study

Fone King

Digital

Fone King is a leading phone repair and accessories retailer in Australia. The store experience is vibrant, eye catching and cutting edge in the telecommunications industry, however there was a disconnect between the bricks and mortar retail experience, and the digital experience. Toast redesigned a fully responsive website that brings the charm, fun and character of Fone King's physical environment to digital. View Case Study

SGI Architectural

Branding, Marketing, Property

Armed with considerable experience in the property development sector as well as strategic brand research conducted via an indepth brand survey, Toast set about visualising a new look-and-feel for the […] View Case Study

The Relic

Branding, Packaging

Relic is a limited release Barossa Valley Shiraz. We were commissioned to design a gift packaging experience for this exclusive vintage that could the premium international wine collectors territory. The packaging needed to appeal to a sophisticated and international wine-savvy audience whose purchase would be for both corporate gifting and for personal consumption. The brief’s scope included naming, bottle design, bottle labels and presentation packaging. View Case Study

The Freedom Partnership

Branding, DesignForGood, Digital

Together with The Salvation Army, Toast Creative devised a campaign to educate, raise public awareness and empower those affected by modern slavery within Australia today. Slavery in Australia comes in many forms including trafficking, forced labour, abusive living and working conditions, isolation, violence, psychological and sexual abuse. It is often hidden and goes unreported despite being a serious crime affecting the lives of thousands. View Case Study

Fitness Playground

Branding, Digital, Experiential, Marketing

Functional training and a top class 24 hour gym featuring the latest and the greatest equipment, technology and experience. The identity and design needed to be welcoming, fun and inviting but maintain a professional presence. View Case Study

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