The Scape Apartments at Cronulla are set in paradise, positioned right by the water at Shelly Beach. When Toast was asked to create a brand and marketing suite for the development, this allure of paradise was carried throughout. The warm colours of sunrise by the sea were used to create beautifully crafted interiors with a seamless connection to the outdoors. Toast mirrored this in the brand design and marketing, both online and off.
Toast delivered a sophisticated campaign including brand and logo design, a user-friendly, responsive website design, online advertising, direct mail, signage and a beautifully crafted brochure with a soft touch finish and a subtle spot UV for the brands ‘S’ water icon to immerse the viewer in the beach. The creative campaign translates a sense of luxury and paradise of the seaside, which resulted in excellent response and sales for the development.