Property Marketing: Turning a Dream into a New Home

Selling property isn’t about selling bricks and mortar. It’s about selling a dream. When clients come to us at Toast Creative, the first thing we do is find out why. The why of a project leads to the how and the when. Our creative team pick apart the core of a development, in turn creating a home, a lifestyle and a dream there for buyers. It’s not just about a location or a look, it’s about the atmosphere, the details and the luxury of a home, not just a house.

For Scape Apartments in Cronulla, we did just this. Our team dreamt up the perfect lifestyle, drawing on the natural surrounds, the culture and the beachy vibe. We invested in stunning lifestyle photography by local Mitch Fong, who captured the true essence of the area for our team to draw extra inspiration from. This was then translated through unique fonts and design reminiscent of the ocean, beautifully crafted brochures, CGI details of the apartments, and simple, crafty website design and development. Scape isn’t just another beautiful waterfront apartment building, it’s a place people want to call home.
Property marketing is about charm, and transporting the buyer into a dream, one where they stay and make themselves at home.

Read more about the Scape project here.

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