This week saw the unveiling of the 2018 Gold Coast Commonwealth Games mascot. Borobi, a small, blue, surfing koala sparked intense reactions, both positive and poor from the public. B&T approached leaders of the design community, including Toast Creative to comment on the new Australian sporting addition.

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Drew Fellows, Senior Designer at Toast wasn't surprised in the slightest by the Commonwealth Games' new furry friend. “It’s exactly what you’d expect for a mascot for these latest games Down Under,” he said.

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Unlike comments from other creative agencies, Fellows was optimistic about the mascot, noting Borobi's main purpose as a commercial necessity and junior target market.

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“Dripping in Australian symbolism and commercially viable for merchandising targeted at a younger market. And, as a marketing device, it will work extremely well cross-platform – ideal for the modern omni-channel world.”

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You can read the full article, and see Borobi for yourself on B&T.