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TOAST has joined forces again with the visionary teams at PBD Architects and Luxcon to deliver their latest luxury development - a two-part boutique residential project across NSW’s Byron Bay and QLD’s Gold Coast, coined the ‘Coastal Collection.’
We are thrilled to be working with their two brilliant teams once again.
Our teams have previously collaborated on some terrific commercial and property branding, the most recent being the successful rebrand of Luxcon’s own corporate image. Boasting a leading status in the property development field, our team at TOAST honed in on the worldly luxury they deliver and created a visual identity that fits their vision.
Following the success of their rebrand, our team worked on the place vision and branding for their development ‘The Aristocrat’ in Rose Bay, designed by PBD. This project went on to win Development of the Year (Mixed-Use category) in The Urban Developer Awards, with TOAST equally earning Gold in the 2018 Sydney Design Awards for its advertising campaign assets.
Luxcon’s latest developments, launched together as their ‘Coastal Collection,’ stretches the Northern east coast of Australia, landing in Byron Bay and the Gold Coast. In this collection are two luxury developments delivering unparalleled lavish lifestyles in highly sought after beachside destinations. Blending into their natural surrounds and creating an oasis on the cusp of vibrant coastal cities, each development boasts deeply inspired architectural planning and the finest interior design with bespoke joinery and spectacular, natural finishes.
Luxcon’s Coastal Collection features the marvellously crafted developments, Bohemian and Escape, for both of which TOAST was engaged to design the Place Thinking, Visioning, Branding & Concept Development.
Bohemian is a place of compelling, effortless luxury right in the heart of Byron Bay. Comprising designer apartments, a private rooftop pool and vibrant streetfront eateries, it is home to the warm embrace of summer in perfect harmony with the striking energy of this alluring beach town.
Marrying the refined simplicity of a European lifestyle with the trendy air of Byron Bay, Bohemian was created with a vision to introduce a place to connect, dream and inspire. The chosen tagline ‘Life is Beautiful’ mirrors our Place Vision, expressing the laid-back and eclectic way of life that Bohemian makes its own.
Encapsulating the spirit of travel and a taste for exploration and discovery were core to the place-making ethos. Through our brand design, TOAST sought to connect Byron Bay’s coastal way of living with Luxcon’s “Of the World” lifestyle by creating an iconic and unique place; a world where you are grounded, safe and free.
The team at PBD Architects used coastal textures, natural tones and extensive external greenery to create an oasis which blends into its native surroundings. Breezeblocks along the façade soften the structure, and the open piazza design, filled with natural light and tall trees, creates a unique community meeting space in the heart of this vibrant city. This green hideaway is a public refuge bursting with desire and discovery, truly a place like no other.
Venturing north to the Gold Coast, positioned on the absolute beachfront in Surfers Paradise, Escape is a contemporary coastal dream. Full and double-floor penthouses boasting uninterrupted 360 degree ocean and hinterland views amidst a city overflowing with entertainment, independent cafes, waterfront eateries, and boundless beaches. The epitome of urban charm, in effortless harmony with beachfront serenity, Escape is an oasis positioned on the cusp of the burgeoning coastline of Surfers Paradise. Our task was to craft this visionary story and create an enviable beachfront oasis.
As embodied in its name, Escape is a place offering freedom to reset, reflect and recharge - values which were at the core of our placemaking - similarly mirrored in the tagline ‘Live beyond boundaries.’ Not only does this language territory complement the qualities of flight and freedom innate to the development’s name, it also reflects the building’s visionary and expansive architectural facade.
Escape is a statuesque urban wonder. Boasting a triple-height entryway, the grandeur of this design emphasises the unparalleled luxury that is being delivered and creates a visual connection to its beach frontage. Taking inspiration from PBD’s contemporary design, our team designed the Escape logo to mimic the broad wingspan of a bird in flight and the building’s stately entrance. Marrying its architectural design and core values of flight and freedom, Escape epitomises contemporary beachfront beauty.
To bring to life our creative place visioning, TOAST led the creative direction and concept design for the Coastal Collection’s evocative launch video, joined by film studio XMedia. Our creative production delivers the Bohemian & Escape vision, introducing a place to connect, to dream and to inspire in these enviable beachside environments.
These two projects are set to redefine luxury coastal living and will deliver a new level of intrigue to the Gold Coast and Byron Bay’s stunning beachfront locales. We couldn’t be more elated to have collaborated with PBD and Luxcon on these beautiful projects. Stay tuned on the other teams’ sites to learn more about this magnificent collection as their construction dates draw closer.
Here’s to an exciting future ahead! Cheers from everyone here at TOAST.
For more information about our brand and business solutions, please get in touch with our team.
At TOAST, we create strategic campaigns and creative brand identities which engage multiple stakeholders, uniting them around a common goal - to create a better future for Australia.
We are Brand Makers.
We are Place Makers.
We are Future Makers.
At TOAST, we are Makers.
