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At TOAST, we don’t just build websites; we architect digital ecosystems that drive business performance. Our process begins with laying strong foundations through a comprehensive strategic business approach and distinctive brand visualisation.
By merging strategic brand thinking, engaging UVP execution, and results-driven UX/UI, we unlock brands’ full digital potential.
We've successfully done this for major players across all sectors, including real estate leader Highland Property, wealth creator Rethink and many other key companies in the property industry; delivering digital experiences that not only elevate their brands but also drive measurable results and long-term growth.
For Rethink Group, we crafted a seamless, high-performing digital framework, strategically elevating its online presence at the group level while optimising each vertical's performance.
How to create a cohesive multi-brand ecosystem that allows for individual business autonomy? TOAST solved this by:
• Tailoring the Group Brand Picture to each business line, aligning it with sector-specific vision and KPIs while maintaining brand cohesion
• Establishing a consistent design language and digital DNA across all sites
• Developing flexible, customised templates for each business unit’s needs
• Enabling seamless cross-navigation between brands, reinforcing expertise and making discovery frictionless for users
• Conversion-optimised user journeys: Every touchpoint was meticulously designed to maximise conversion rates across all businesses.
For Rethink, this transformation was applied across multiple companies within the group, including:
• Rethink Investing: Designed to engage investors and simplify property investment education
• Rethink Financing: Connecting clients with tailored financial solutions and mortgage brokers
• Rethink Commercial Education: Providing expert-led programs to educate and empower investors
• Rethink Property Lawyers: Establishing a trustworthy online presence for property law services, making legal guidance more accessible
• Rethink Residential: Elevating the property development experience with an engaging, high-performance digital platform
• Rethink Property Insurance: Offering seamless access to property-related insurance policies through a user-friendly digital experience
• Rethink Renewables: Showcasing sustainability-driven solutions with a forward-thinking digital strategy
Before designing any digital experience, we began with an in-depth strategic research phase to establish the Brand Picture of the group. This involved:
• Competitor Benchmark Analysis: Analyse industry leaders to identify digital experience gaps and potential areas of innovation
• Stakeholder Interviews: Engage leadership and key team members to understand the group’s overarching vision, values, and differentiation
• Collaborative Workshop: Share key findings and ensure key stakeholders’ alignment to define the consolidated Brand Footprint: the Brand Picture
• Design of a Unique Brand Identity supported by UVP, brand language and business proof points
• User Analytics & Behaviour Mapping: Examine existing website interactions to pinpoint pain points and opportunities for optimisation
By consolidating these insights through Miro board mapping, we formed the core foundations of the brand’s online experience. This provided a guiding framework for unifying the group while allowing each vertical to retain its unique identity and strategic focus.
With the brand’s foundation in place, we turned our attention to the User Experience (UX) and User Interface (UI) across the entire digital ecosystem. Our approach included:
• Interviewing each Business Line Management to Build a Narrative: To ensure authenticity and strategic alignment, we interviewed the management teams of each vertical, shaping a narrative that reinforced the group’s overall mission while catering to the nuances of each brand
• Tailoring each Vertical’s Digital Experience: Each business unit had distinct goals, audiences, and conversion pathways. To ensure optimal performance, we:
1. Developed a bespoke content strategy aligned with each vertical’s customer journey
2. Designed decision-making flows to streamline the user journey and boost conversions
3. Created actionable CTAs specific to each vertical’s objectives (e.g., lead generation, direct sales, education, or community engagement)
Leveraging insights from our research and interviews, we crafted aesthetic, intuitive, and conversion-optimised designs. Our approach followed these key principles:
• Mobile-First design: Ensuring seamless performance and accessibility across all devices
• Visual consistency: Implementing group-wide branding elements while adapting styles to reflect each vertical’s distinct personality
• User-centred functionality: Creating intuitive site architecture, easy navigation, and frictionless interactions through the cloud-based design and prototyping tool Figma
• Speed & performance optimisation: Implementing best-in-class site speed, ensuring fast-loading pages that enhance user experience and SEO rankings
• Seamless integrations: Connecting CRM and analytics to create a frictionless ecosystem that enhances marketing and operational efficiency
Each business unit now has a refined, results-driven digital identity while the group benefits from a unified, trust-building brand experience that boosts engagement and lead generation.
If you're a Business Owner, Executive Decision Maker, Head of Marketing or Marketing Manager looking to connect, engage, and deliver measurable business impact, TOAST would love to be your go-to team for transforming your brands into digital leaders.
Please reach out to our team with any questions and project queries by emailing our Head of Strategy, Emile Rastoll, or Nicholas Sammut, our Managing / Creative Director, at hello@toastcreative.com.au.
For more information about our brand and business solutions, please get in touch with our team.
At TOAST, we create strategic campaigns and creative brand identities which engage multiple stakeholders, uniting them around a common goal - to create a better future for Australia.
We are Brand Makers.
We are Place Makers.
We are Future Makers.
At TOAST, we are Makers.
