Toast was approached to create environmental graphics, advertising and marketing materials for a unique veterinary practice in the emerging suburb of Waterloo, Sydney.
This was to be no ordinary veterinary practice; it was set to break the mould of the traditional, unimaginative and often depressing practices that Sydney had been harboring for decades.
Their premise is to provide pet owners with a friendly and approachable experience for their entire pet needs. Customers are encouraged to pop by for a chat or meet like-minded pet owners at regularly organised community events or even join the MyVets rapidly expanding Facebook following.
The Toast team set about conceptualising ideas for the environmental graphics that would look to set precedence in this industry. The brief was to stay away from any typical clichés of generic animal imagery, instead we looked to create a memorable, inspiring and imaginative environment, which complements the brand whilst engaging and educating the customers. Toast unearthed some extraordinary animal related facts and visualized these though the use of stylish vector illustrations and bold typography.
The internal illustrations are then repeated on the external windows without the typographic explanation creating a sense of intrigue to passers. Only to be enlightened to the purpose of these puzzling objects once they enter.
MyVet is fast emerging as Sydney’s ultimate animal lovers institution. This is a true testament the team at MyVet whose dedication, passion and professionalism has seen them turn their vision into a reality.
LOVE IS A FOUR LEGGED WORD
