Pricing Behavior on the Web. Luxury Hotels in Germany - download pdf or read online

By Ashraf Abueed

ISBN-10: 3668079358

ISBN-13: 9783668079359

Master's Thesis from the 12 months 2014 within the topic Tourism, grade: 1,3, Munich college of technologies, path: Hospitality administration, language: English, summary: The prominence of the internet as a distribution channel for lodge rooms in addition to its transparency and straightforwardness for fee comparability create a necessity for the hoteliers to imagine strategically by way of cost atmosphere and pricing practices on a number of web-based distribution channels. The overarching goal of this exploratory research is to inves-tigate the present on-line pricing practices of luxurious resorts in Germany and to discover strength demanding situations that they face in allotting their rooms on the net. the knowledge protecting 29 lodges within the most sensible four fundamental towns in Germany was once gathered from eleven B2C, web-based distribution channels over a 26-day interval at 6 separate deadlines prime as much as predetermined arrival date. those channels, together with the lodges' personal web content in addition to 10 oblique channels, signify quite a few kinds of operation. the information have been analyzed via descriptive statistics. own interviews with the neighborhood director of profit administration and the local net & e-commerce govt of a world resort corporation have been performed to aid the findings and to realize supplemental insights into the correct matters. Key findings of this research have been whole expense consistency didn't exist around the applied channels, and buyer who surfs the net for a selected lodge may possibly locate larger charges and prerequisites than these provided via the lodges' personal web content, which negates the best-rate be sure that is said by means of many inns. The reselling of internet charges to the end-customer on the internet used to be pointed out as an important problem confronted via the hoteliers, which ends up in the lack of a hotel's keep an eye on over pricing. moreover, the findings recommend that during many situations, the hoteliers neither utilized logical pricing practices nor ensured an sufficient presence on the internet. Logical pricing practices goal to optimize profit, whereas making sure consumer pride. This paper is intended to be a place to begin for hoteliers who're attention-grabbing in greater knowing the facility of on-line pricing and its influence on lodge profitability, and to reevaluate their costs and presence around the quite a few web-based distribution channels. moving clear of advanced profit administration structures, this learn outlines a few innovations which may be helpful for hoteliers of their attempt to maximise their sales and revenue, whereas conserving the point of interest at the client as a focal point.

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Pricing Behavior on the Web. Luxury Hotels in Germany by Ashraf Abueed


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