Download e-book for iPad: Events as a Strategic Marketing Tool. CABI Tourism Texts by D. Gerritsen,R. van Olderen

By D. Gerritsen,R. van Olderen

ISBN-10: 178064261X

ISBN-13: 9781780642611

studies, encounters and occasions have come to play an ever-growing function in advertising and marketing as their impression is extra absolutely understood. As a occupation, even if, occasion advertising remains to be a comparatively new box, with so much to be had literature protecting useful venture administration instead of the tactic in the back of together with occasions in a campaign. Addressing this hole, occasions as a Strategic advertising software reports the best way enterprises make the most of occasions to connect to their viewers. It covers the advance of the adventure financial system, the step from technique to inspiration, occasion layout and touchpoints. Written in an obtainable kind, it additionally considers the components of selling during which studies play a task, reminiscent of branding, dating advertising and town advertising. Concluding with a bankruptcy on impact dimension and evaluate, occasions as a Strategic advertising software presents a fascinating source for either scholars and execs attracted to rest, tourism and occasions. together with a wealth of the world over appropriate examples, it supplies an intensive perception into the way in which occasions can assist succeed in strategic advertising goals.

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Events as a Strategic Marketing Tool. CABI Tourism Texts by D. Gerritsen,R. van Olderen

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