New PDF release: Hotelvertrieb, Yield-Management und Dynamic Pricing in der

By Marc Sölter

ISBN-10: 3638905705

ISBN-13: 9783638905701

Fachbuch aus dem Jahr 2007 im Fachbereich Hotelfach / Gaststättengewerbe, be aware: keine, , 333 Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Der Vertrieb von Hotelleistungen wird immer aufwendiger und komplizierter. Leider gibt es bisher kein einziges deutsches Fachbuch, das sich ausschließlich mit dem Thema Hotelvertrieb befasst. Bisher wurde dieses Thema hauptsächlich im Rahmen der Distributionspolitik in den Veröffentlichungen zum Hotelmarketing behandelt. Wer sich allerdings umfassend mit dem Thema befassen wollte, dem blieb bisher nichts anderes übrig als eines der kostspieligen Seminare zum Thema „Hotelvertrieb“ oder „Yield-Management in der Hotellerie“ zu buchen.

Die Hotelketten und -kooperationen haben ihre Spezialisten (Marketing- und Salesmanager, Revenue-Manager) für den Hotelvertrieb - doch wie wird es auch für die Inidividualhotellerie möglich, ihre Leistungen erfolgreich und vor allem gewinnbringend zu vertreiben?

Mit Hilfe der vorliegenden Arbeit soll etwas Licht ins Dunkel gebracht werden. Die ersten Kapitel umfassen die Entwicklungen und developments auf dem Hotelmarkt, sowie die evtl. Auswirkungen auf den Hotelvertrieb. Nachdem die Besonderheiten des Angebots sowie die Grundlagen des Hotelmarketings näher betrachtet wurden, werden die für den Hotelvertrieb wichtigen Instrumentalbereiche des Marketings (Produktpolitik, Preispolitik) und die eigentlich Distribution von Hotelleistungen behandelt. Innerhalb der Distributionspolitik werden ausführlich die verschiedenen Vertriebspartner der Hotellerie sowie der Vertrieb über GDS, CRS, Reservierungssysteme und Hotelplattformen erläutert.

Das in der Hotellerie immer wichtig werdende Yield-Management ist Thema der folgenden Kapitel. Dort werden Antworten auf die Fragen: Wie funktioniert Yield-Management? Lohnt sich Yield-Management für mein inn? Wie wird Yield-Management implementiert? Wie wird segmentiert und selektiert? usw. gegeben. Abschließend wird das Dynamic Pricing anhand des Beispiels des Hotelkonzerns Accor erläutert.

Vielleicht kann diese Arbeit dabei helfen, dass einige Hoteliers ihre bisherige Preis- und Vertriebsstrategie überdenken und auch in ihrem Betrieb die Werkzeuge des Yield-Management und Dynamic Pricing nutzen.

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Read e-book online How to Open a Financially Successful Pizza & Sub Restaurant: PDF

By Shri L Henkel

ISBN-10: 0910627800

ISBN-13: 9780910627801

The explosive progress of the pizza and sub retailers around the nation has been extra special. seriously look into those stats: american citizens consume nearly a hundred acres of pizza on a daily basis, or approximately 350 slices according to moment. Pizza is a $32+ billion according to 12 months undefined. Pizza eating place development keeps to outpace total eating place development. Pizzerias signify 17 percentage of all eating places. Pizza money owed for extra that 10 percentage of all meals provider revenues. this is the handbook you must profit from this hugely ecocnomic section of the nutrition provider industry.

This outstanding handbook could be studied through a person investigating the possibilities of establishing a pizza or sub eating place. it's going to arm you with every little thing you would like together with pattern enterprise kinds, rentals, and contracts; worksheets and checklists for making plans, commencing, and working day by day operations; pattern menus; stock lists; plans and layouts; and dozens of different worthy, time-saving instruments of the alternate that no eating place entrepreneur might be without.

While delivering distinct guide and examples, the writer leads you thru discovering a place that may carry luck, find out how to draw up a successful marketing strategy (The spouse CD-ROM has the particular pizza eating place marketing strategy so you might use in MS Word), simple cost-control platforms, ecocnomic menu making plans, winning kitchen administration, apparatus structure and making plans, nutrition defense and HACCP, profitable beverage administration, felony matters, revenues and advertising strategies, pricing formulation, the best way to manage desktops to save lots of time and cash, tips on how to lease and retain a certified specialist employees, new IRS tip-reporting necessities, coping with and coaching staff, generate high-profile public relatives and exposure, research inexpensive inner advertising principles, low and no-cost how one can fulfill consumers and construct revenues, and preserve bringing buyers again, accounting & bookkeeping techniques, auditing, winning budgeting and revenue making plans improvement, in addition to hundreds of thousands of serious counsel and necessary guidelines.

The guide gives you actually 1000s of leading edge methods proven to streamline your corporation. moreover operators will savor this helpful source and reference of their day-by-day actions and as a resource of ready-to-use kinds, sites, working and value slicing rules, and mathematical formulation that may be simply utilized to their operations. The spouse CD Rom includes the entire kinds within the booklet in addition to a pattern marketing strategy you could adapt to your business.

The better half CD-ROM isn't really on hand for obtain with this digital model of the ebook however it should be bought individually by means of contacting Atlantic Publishing staff at sales@atlantic-pub.com.

Atlantic Publishing is a small, autonomous publishing corporation dependent in Ocala, Florida. based over two decades in the past within the corporation president’s storage, Atlantic Publishing has grown to turn into a popular source for non-fiction books. this present day, over 450 titles are in print protecting matters akin to small enterprise, fit residing, administration, finance, careers, and actual property. Atlantic Publishing prides itself on generating award profitable, top of the range manuals that provide readers updated, pertinent details, real-world examples, and case reports with specialist suggestion. each ebook has assets, touch details, and websites of the goods or businesses mentioned.

This Atlantic Publishing publication was once professionally written, edited, truth checked, proofed and designed. The print model of this booklet is 496 pages and also you obtain the exact same content material. through the years our books have gained dozens of e-book awards for content material, conceal layout and inside layout together with the celebrated Benjamin Franklin award for excellence in publishing. we're happy with the prime quality of our books and wish you'll take pleasure in this book model.

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Jerald Chesser's Human Resource Management in a Hospitality Environment PDF

By Jerald Chesser

ISBN-10: 1771883006

ISBN-13: 9781771883009

This new textbook presents a whole research of human source administration from the point of view of administration and operation in a hospitality setting. The hospitality maintains to develop on a daily basis, bringing new demanding situations and possibilities. This updated textbook presents the data on potent human source administration that managers want to know to achieve today’s aggressive hospitality company atmosphere.

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Download e-book for iPad: Neuseeland. Landeskunde, Klima und Tourismus (German by Nicole Käßner

By Nicole Käßner

ISBN-10: 3638842428

ISBN-13: 9783638842426

Studienarbeit aus dem Jahr 2003 im Fachbereich Touristik / Tourismus, word: 31 von 33 Punkten, Fachhochschule Braunschweig / Wolfenbüttel; Standort Wolfenbüttel (-), Sprache: Deutsch, summary: Einleitung

„Aotearoa“ – das Land der großen weißen Wolke. So heißt Neuseeland nach einer MaoriÜberlieferung. Neuseeland verfügt über einen Reichtum an Landschaften, wie guy ihn nur über ganz Europa verteilt findet. Es gibt Vulkane, Gletscher, Bergseen, Fjorde, Geysire, Kraterlandschaften, Wüste und Regenwald. Die kulturelle Prägung des Landes wird durch verschiedene Einwanderer geformt, hauptsächlich aber von den Maori und den Briten.

1.1.1 Lage und Fläche

Neuseeland liegt etwa 1600 km südöstlich von Australien im Südpazifik.1 Das Staatsgebiet umfasst neben der Nord- und der Südinsel weitere kleinere Inseln und Inselgruppen. Nördlich von Neuseeland befinden sich die Kermadec-Inseln, im Osten die Catham- und die Bounty- Inseln sowie im Süden die Stewart-Insel, die Antipoden, die Campbell- und die Auckland-Inseln. Weitere neuseeländische Inselgruppen sind die Tokelau-Inseln sowie die Cook-Inseln und die Insel Niue welche in Polynesien liegen. Die Cook-Inseln und Niue sind als Gebiete mit eigener Regierung an Neuseeland angeschlossen. Neuseeland beansprucht außerdem das 4,75 Mio. km² große, unbesiedelte Ross Dependency in der Antarktis, welches sich aus der Ross-See, dem Ross-Eisschelf und dem östlichen sowie dem nordöstlichen Victorialand zusammensetzt.2 Die Ausdehnung der Hauptinseln erstreckt sich von 33 bis fifty three Grad südlicher Breite und one hundred sixty Grad östlicher bis 173 Grad westlicher Länge.3 Mit einer Gesamtfläche von 268.676 km² ist Neuseeland ungefähr ein Viertel kleiner als Deutschland. Die kleinere Nordinsel mit der Hauptstadt Wellington ist 114.500 km² groß. Die Südinsel ist 150.700 km² groß.4

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New PDF release: The Food Service Professional Guide to Restaurant Site

By Lora Arduser

ISBN-10: 0910627118

ISBN-13: 9780910627115

This sequence of fifteen books - The nutrition carrier expert advisor TO sequence from the editors of the nutrition provider expert journal are the simplest and such a lot finished books for severe foodstuff carrier operators to be had this day.

These step by step courses on a selected administration topic variety from discovering an excellent web site in your new eating place to find out how to educate your wait employees and actually every little thing in among. they're effortless and fast-to-read, effortless to appreciate and may take the secret out of the topic. the knowledge is boiled all the way down to the essence. they're stuffed to the brim with modern and pertinent details.

The books conceal all of the bases, supplying transparent factors and precious, particular details. All titles within the sequence comprise the telephone numbers and websites of all businesses mentioned. What you won't locate are wordy causes, stories of ways an individual did it larger, or a scholarly lecture at the idea.

Every paragraph in all the books are complete, good researched, engrossing, and simply simple fun-to-read, but are jam-packed with fascinating rules. you can be utilizing your highlighter much! the simplest half apart from the content material is that they are very reasonably priced. the complete sequence can also be bought the ISBN quantity for the sequence is 0910627266. you're guaranteed to get an excellent new inspiration to aim on each web page if now not out of each paragraph. don't be eliminate by means of the low cost, those books quite do bring the severe info and eye beginning rules you want to be triumphant with out the fluff so as a rule present in dearer books at the topic. hugely recommended!

Atlantic Publishing is a small, self sufficient publishing corporation established in Ocala, Florida. based over 20 years in the past within the corporation president’s storage, Atlantic Publishing has grown to develop into a well known source for non-fiction books. this day, over 450 titles are in print protecting matters similar to small company, fit residing, administration, finance, careers, and actual property. Atlantic Publishing prides itself on generating award profitable, top quality manuals that supply readers up to date, pertinent info, real-world examples, and case reports with specialist recommendation. each ebook has assets, touch info, and websites of the goods or businesses mentioned.

This Atlantic Publishing book used to be professionally written, edited, truth checked, proofed and designed. The print model of this ebook is one hundred forty four pages and also you obtain the exact same content material. through the years our books have gained dozens of ebook awards for content material, hide layout and inside layout together with the distinguished Benjamin Franklin award for excellence in publishing. we're pleased with the top of the range of our books and desire you are going to get pleasure from this publication model.

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Get The Professional Caterer's Handbook: How to Open and Operate PDF

By Douglas Robert Brown

ISBN-10: 0910627606

ISBN-13: 9780910627603

ISBN-10: 9382423400

ISBN-13: 9789382423409

do you want a complete publication on easy methods to plan, commence and function a profitable catering operation? this is often it--an vast, precise guide that indicates you step-by-step how one can organize, function and deal with a financially profitable catering company. No part is passed over of this encyclopedic new ebook explaining the dicy yet in all likelihood hugely lucrative enterprise of catering.

Whether your catering operation is on-premise, off-premise, cellular, within a resort, a part of a restaurant, or out of your own residence kitchen you'll find this e-book very valuable. you are going to study the basics: ecocnomic menu making plans, profitable kitchen administration, gear format and making plans, and foodstuff protection and HACCP.

The worker and administration chapters care for easy methods to rent and maintain a professional specialist employees, deal with and educate staff, and record information appropriately according to the most recent IRS specifications. The monetary chapters specialize in uncomplicated cost-control platforms, accounting and bookkeeping tactics, auditing, winning budgeting and revenue making plans. you will additionally grasp public kinfolk and exposure, research inexpensive inner advertising principles, and detect low-and no-cost how you can fulfill customers.

One portion of the booklet is dedicated to home-based catering marketers. With low startup bills and overhead, a home-based catering enterprise should be a fantastic selfmade part-or full-time enterprise. one other part is for restaurateurs that desire to upload catering to their eating place operation.

A profitable restaurant's final analysis might be significantly better through instituting catering capabilities in sluggish hours or down time. for instance, many eating places are closed on Saturday afternoons, so this could be an amazing time to create a revenue through catering a marriage. This e-book is additionally perfect for pros within the catering industries, in addition to rookies who can be searching for solutions to price containment and coaching concerns. There are actually countless numbers of cutting edge methods established to streamline. The better half CD-ROM isn't really to be had for obtain with this digital model of the e-book however it could be acquired individually through contacting Atlantic Publishing team at sales@atlantic-pub.com

Atlantic Publishing is a small, self reliant publishing corporation established in Ocala, Florida. based over 20 years in the past within the corporation president’s storage, Atlantic Publishing has grown to develop into a well known source for non-fiction books. this day, over 450 titles are in print masking topics akin to small company, fit dwelling, administration, finance, careers, and genuine property. Atlantic Publishing prides itself on generating award successful, high quality manuals that provide readers up to date, pertinent details, real-world examples, and case reviews with specialist recommendation. each e-book has assets, touch details, and websites of the goods or businesses discussed.

This Atlantic Publishing booklet was once professionally written, edited, truth checked, proofed and designed. The print model of this ebook is 624 pages and also you obtain the exact same content material. through the years our books have received dozens of ebook awards for content material, disguise layout and inside layout together with the distinguished Benjamin Franklin award for excellence in publishing. we're pleased with the top of the range of our books and desire you'll get pleasure from this e-book model.

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Tourism and Hospitality: Issues and Developments by Jaime Seba PDF

By Jaime Seba

ISBN-10: 1926692918

ISBN-13: 9781926692913

This name encompasses a variety of Open entry chapters.

Tourism has develop into a key international monetary task as expectancies in regards to our use of rest time have advanced, attributing better intending to our loose time. Tourism is without doubt one of the global s greatest industries, and in lots of areas it's the unmarried greatest resource of funding and employment. This new booklet presents a glance at many very important concerns within the box of tourism and hospitality, together with realizing vacationer choice, delight, and motivation; tourism and hospitality schooling; rural tourism and its influence on neighborhood citizens; the expanding acclaim for cultural and historical past tourism; ideas for sustainable tourism; and more.

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Get The impact of the internet and social media on the hotel PDF

By Christoph Müller

ISBN-10: 3640897587

ISBN-13: 9783640897582

Essay from the yr 2011 within the topic lodge / Catering, grade: A, The college of Surrey, language: English, summary: This paper bargains with the influence of the net and social media at the resort undefined. specifically, it issues out how the foundations of the sport have replaced in today’s dynamic and international setting and the way resorts have to function in the event that they are to be triumphant from a long term viewpoint. Likewise, it outlines how actions on either the buy-side and sell-side may be greater during the implementation of internet-enabled applied sciences. additionally, the paper highlights boundaries that will inhibit extra improvement of e-business. sensible examples are used through the paper and an research utilizing Michael Porter’s 5 Forces version and a case examine are supplied within the appendices so one can advertise understanding.

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Discounter als Vertriebskanal deutscher Reiseveranstalter - download pdf or read online

By Frank Schories

ISBN-10: 3640959264

ISBN-13: 9783640959266

Studienarbeit aus dem Jahr 2010 im Fachbereich Touristik / Tourismus, word: 1,3, Hochschule Harz - Hochschule für angewandte Wissenschaften (FH), Sprache: Deutsch, summary: Die vorliegende Arbeit befasst sich mit dem relativ neuen Vertriebsweg deutscher Reiseveranstalter die ihre Reiseangebote über Lebensmitteldiscounter wie Aldi, Lidl oder Plus vertreiben. Zielstellung ist die Hintergründe dieses Distributionskanals und die Akteure auf dem deutschen Markt zu beleuchten.

Basierend auf einer begrifflichen Abgrenzung und Darstellung der führenden Discounter, ihrer Kooperationspartner im Vertrieb von Pauschalreisen und deren Angebotsspektrum wird vor dem Hintergrund des geänderten Konsumverhaltens das Vertriebskonzept und das Produkt Discounterreise beschrieben. In Zuge dessen werden Parallelen zum ursprünglichen Lebensmittelsortiment der Discounter und deren Geschäftsmodel aufgezeigt. Anschließend wird Bezug auf die Multichannel-Vertriebsstrategie der beteiligten Reiseveranstalter genommen und deren rationale für die Wahl dieses Vertriebskanals sowie die Stellung großer Touristikkonzerne erörtert. Die vorab dargestellten Punkte dienen im Rahmen der Schlussbetrachtung einer
Bewertung dieses Vertriebskanals hinsichtlich dessen Entwicklungspotentials, Angebotsentwicklung und Nachfrage.

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