By Nancy Lynch Street,Marilyn J. Matelski
Case experiences of yankee companies which were winning in China additionally comprise a brand new bankruptcy detailing American company participation within the 2008 Beijing Olympics. Reflecting upon the altering nature of chinese language consumerism and foreign company habit, the authors shut with particular feedback for these drawn to doing company in China.
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Extra resources for American Businesses in China: Balancing Culture and Communication, 2d ed.
American Businesses in China: Balancing Culture and Communication, 2d ed. by Nancy Lynch Street,Marilyn J. Matelski