
By Nancy Lynch Street,Marilyn J. Matelski
ISBN-10: 0786435925
ISBN-13: 9780786435920
Case experiences of yankee companies which were winning in China additionally comprise a brand new bankruptcy detailing American company participation within the 2008 Beijing Olympics. Reflecting upon the altering nature of chinese language consumerism and foreign company habit, the authors shut with particular feedback for these drawn to doing company in China.
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American Businesses in China: Balancing Culture and Communication, 2d ed. by Nancy Lynch Street,Marilyn J. Matelski
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