With the architect’s vision and concept of the building façade being primarily bronze, we created an environment for the display suite that brings the external, inside. This enabled the sales agents to have another tool when selling. This organic, bronze palette has been built into the brand with geometric typography reflecting the intersection of urbanity and the location’s natural surrounds. Meanwhile the name itself – Synergy – connects the development’s two towers, east facing ‘Urban’ and west facing ‘Aspect’.
While many developments focus on tranquillity, Synergy is unapologetic about its focus on the dynamism of urban living and all that city living has to offer.
The campaign was rewarded with record prices for the Hornsby area and targets achieved by CBRE on launch.