Property giant Sekisui House is the world’s biggest residential developer leading the global housing industry in innovation into better sustainable homes.
Relatively new to the Australian market, the Japanese firm has turned to Toast to bring Sekisui House to the fore as a trusted household name with a local focus improving the everyday lives and wellbeing of Australians.
Toast commenced working with global developer Sekisui House in 2015. What’s followed has been a journey of collaboration founded on integrity and attention to detail. With an underlying commitment to progress, this relationship is now helping to reshape brand experience within the Australian property sector.
To begin with, Toast embarked on a study tour to the Sekisui House headquarters in Japan. This tour provided Toast with a deep understanding of the heritage, values and growth of the corporation since its foundation in 1960.
The team visited the famed House of Tomorrow – a concept development home showcasing Sekisui House’s ambition to transform truly sustainable living from a science-fiction fantasy to reality.
Armed with an understanding of Sekisui House’s investment into research, development and human-centred design, Toast then facilitated a series of detailed branding workshops. This process led to the evolved brand positioning, Here for Better, along with an update to the corporate mark and brand guidelines, which then formed the basis of a new corporate awareness campaign.
Toast also supported Sekisui House through a strategic public relations plan. This included profiling senior executives, highlighting key masterplanned communities and reinforcing other initiatives including the opening of Bennelong Bridge in Wentworth Point. This was brought to the audience via online and local media inclusions, as well as a bespoke booklet delivered as a mass media insert.
The success of this collaborative relationship led to Toast being awarded the branding and marketing duties for Sekisui House’s two newest development projects in Sydney’s Norwest and Wentworth Point. An extensive period of workshops, research and development culminated in the formation of two landmark brands: The Orchards and Sanctuary
Both of these project brands have now been recognised for innovations in premium brand experience, including their content-led dynamic display suites. Toast introduced the technology supplier Snepo, to help realise a customisable sales track. A bespoke app was developed which allows sales staff to select specific content, creating a unique experience for each buyer type. Features include a 3D apartment browser and the ability to email floor plans from the display suite in real time.
Toast’s partnership with Sekisui House is a testimony to what’s possible when working with an organisation whose vision and values align with your own. We look forward to what lies ahead.