MyLittleStyleFile aims to be the ultimate resource in what’s hot and what’s not in the parenting community. The main objective driving the interface design was to allow the organic nature of ever-changing content to evolve on a platform that would maximise usability, while minimising clutter. The site needed to give users a sense of conformability and familiarity among ever-evolving content, while also encouraging creativity.

Our solution was to develop a functional site encouraging users to take a non-linear journey through the content, and allowing them to be guided by their interests ultimately making for a tailor-made user experience.