MYVET’S premise is to provide pet owners with a friendly and approachable experience for their entire pet needs. Customers are encouraged to pop by for a chat or meet like-minded pet owners at regularly organised community events or even join the MYVET’s rapidly expanding Facebook following.
The Toast team set about putting together concepts for the environmental graphics that would set precedence in this industry. The brief was to stay away from any typical clichés of generic animal imagery. Instead we created a memorable, inspiring and imaginative environment to engage and educate customers.
Toast unearthed some extraordinary animal related facts and visualized these though the use of stylish vector illustrations and bold typography. The internal illustrations are then repeated on the external windows without the typographic explanation to create a sense of intrigue to passers-by.
MYVET is fast emerging as Sydney’s ultimate animal lovers institution. This is a true testament to the team at MYVET, whose dedication, passion and professionalism has seen them turn their vision into a reality.