With the impending launch of St. Leonard’s New York style apartments, Toast Creative was asked to produce a tailored branding and marketing campaign to drive sales of this unique development.

A research and analysis phase kick started the process before moving into brand development and implementation across a comprehensive suite of sales and marketing collateral that included flyers, newsletters, onsite signage, a brochure, advertising and the brand website.

Ultra chic and pure convenience needed to resonate amongst its young, vibrant professional market. Toast played on the aspirations that a New York City lifestyle evokes using black and white photography, an iconic retro typeface and a clean and sophisticated tone of voice to deliver stand out and understated elegance across all brand assets.