The name draws inspiration from the bamboo Asper sanctuaries hidden inside the development’s contrasting black and white buildings. The Asper bamboo is the world’s tallest and fastest growing species of bamboo guaranteeing that the site will quickly embody its design values.
Toast Creative developed a contemporary brand mark and marketing campaign. By conveying the clear benefits of Rosebery as an emerging Sydney suburb, the campaign has powerfully resonated with the stylish, urban village demographic to which it is targeted.
The quality and consistency of this strategically led marketing campaign created by Toast Creative enabled Colliers International to sell 75% of the first release in just one day.
In addition, Toast Creative conceptualised, designed and sourced a number of supporting campaign items such as Lucky Bamboo plants. These small potted plants are a symbol of health, happiness, love and abundance.