More and more, a focus on lifestyle is becoming paramount when selling property. This is not only true for property developments, but also for developers. The brand story of a property no longer starts with a sales brochure, but with the developer’s brand itself.
Adjani builds modern living dwellings that create a sense of sanctuary and security for its clients. With properties in the northern beaches and a development on the waterfront of Bondi beach, Adjani required a new brand that reflected its goal of producing quality luxury properties that deliver a high standard of living.
Toast developed a custom typeface to create the Adjani word mark, and paired it with simple and elegant black and white photography. To convey an all encompassing sense of quality to Adjani’s clients, we produced laser cut business cards and an elegant responsive website, highlighting not just its present properties, but also its past and future projects.