Their latest development in Bonnyrigg was in need of a professional marketing campaign to drive sales on launch.
After an initial research and strategy phase, Toast proposed the name ‘Virtue Apartments’ which communicated the high standards and desirable traits of this ethnically diverse community. The brand identity employed a clean and bright execution, clear emotive messaging and inspiring imagery.
The marketing suite has assisted the team to achieve outstanding sales. Construction is now underway and completion is expected mid 2014.