Taken over by new owners, Sutton Farm Equestrian Centre presented limitless potential for a new state of the art riding centre in the Southern Highlands. The owners contacted Toast Creative with a brief to highlight the farm’s 150 year heritage, while promoting its brand new Olympic standard facilities as a destination for both local and intercity riders.
Toast did extensive research on the target market and competitors, settling on a brand that is simple and welcoming. Toast produced a vibrant, modern branding suite, which included a new logo, style guide and website. Playing on the history, and using imagery and illustrations of the stables and farm, the brand result is warm and classic.