Spice & Passion

Toast Creative was commissioned to re-brand and re-design an existing product range for the Spice & Passion brand, sold in Woolworths, Aldi and Costco.

Toast Creative’s design concept explored the authentic spices and heritage of each dish. We then explored the relevant colour differentiation options to be used throughout the range. The new identity, pack graphics, tone-of-voice and product imagery elevates the brand’s communications to offer a confident brand with a recognisable personality. The range’s strong, eye-catching shelf presence will prove a key sales benefit to all distributors.