Property giant Sekisui House is the world’s biggest residential developer leading the global housing industry in innovation into better sustainable homes.
Relatively new to the Australian market, the Japanese firm has turned to Toast to bring Sekisui House to the fore as a trusted household name with a local focus improving the everyday lives and wellbeing of Australians.
To begin the process, Toast joined SJB Architects on a study tour to the Sekisui House headquarters in Japan. The tour provided Toast with a better understanding of the history, heritage and the growth of the business over the last century. Garnering an understanding of its investment into research and development, its foundation in environmentally-friendly design, and the values of a long-standing company allowed Toast to facilitate an in-depth branding workshop before rolling out branding campaigns.
The result, over the first months of the campaign was increased brand exposure across key print and digital media outlets, a strengthening of the branding assets and implementation of a strategic public relations plan profiling senior executives and highlighting key masterplanned communities.