With the vast majority of the target market being international institutional investors, Toast curated an identity which ties a selection of worldly elements to the brand including a bespoke pattern, a rich colour palette and inspiring messaging.

The imagery selected works hand in hand with the name ‘Piety’ meaning devotion. We opted for dedicated, devoted, skilled craftsmen and women to draw a parallel with Piety’s products and services and to link the concept of art as an investment.

The Piety brand has been an unprecedented success since its recent launch – a true testament to the power of great branding.