Working with the client in both the US and Australia, our branding process drew inspiration from the products on offer. We created a playful and vibrant logo mark leveraged by the tagline ‘supporting active lifestyles’.
Toast devised a colour palette that referenced the food science behind the products while a bespoke typeface was created to instill the personal tone of voice for the brand.
Nutrition Station’s Maroubra flagship store in Sydney opened in June 2014 and has been an unprecedented success. The use of a hashtag marketing campaign via Instagram, Facebook and Twitter has elevated the status of the brand both nationally and internationally.