Toast Creative was commissioned to design a new brand identity and related brand assets that included Meriton’s extensive range of marketing collateral and press advertising.
Beginning with a brand workshop, Toast strategised with Meriton’s corporate elite to arrive at a deeper understanding of what makes Meriton Serviced Apartments unique within this highly competitive industry. The tagline – “Stay, your way” – was born.
Meriton now has a contemporary brand with a distinctive visual identity, easily recognisable in the hotel industry. The versatile branding solution allows Meriton to adapt material to appeal to multiple markets at any given time, allowing the brand to move forward with confidence and purpose.