With an outstanding legacy and heritage within the Asian community our client’s corporate image was to play a prevalent role when marketing this development.
‘Hing Loong’ meaning ‘prosperity’ paid homage to one of our client’s established overseas businesses. The name also needed to communicate the imminent good fortune, wealth and success associated with living in what is set to be an iconic, landmark development.
Toast’s creative outcome drew inspiration from the Asian ‘cracked ice’ pattern used on the facade of this building by architect ‘Allen Jack Cottier’.
This stylish, modern and energetic design execution complements this cosmopolitan location and has resulted in effective and efficient sales.