Functional training and a top class 24 hour gym featuring the latest and the greatest equipment, technology and experience. The identity and design needed to be welcoming, fun and inviting but maintain a professional presence.
Once the brand strategy and visual direction were finalised we then worked with the team to roll out the environmental concept. Industrial chic, with areas designated to strength and play which work in a bold yellow to be a defining feature for each space. This added an energetic aesthetic by highlighting vibrancy and intensity.
Memberships are now close to being capped at the flagship Surry Hills location so keep an eye out for more Fitness Playground’s popping up around Australia.