Drift Apartments

Our objective for the brand was to capture the essence of beach-side living in ultimate luxury. The challenge consisted of targeting a high end market of empty nesters and young professional families. Flowing on from the minimalistic architecture and earthy tones of the interior design, we created a brand that projected elegance and modernism with subtlety, allowing the architecture to speak for itself.

Recently the Australian-wide winner of HIA Apartment of the Year 2012, Drift Apartments sold well within budgeted time, regardless of the known financial struggles the high-end market was currently experiencing.

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