Business management software company Agresso approached Toast Creative for a strategic rebrand that was to include naming and a new word mark. Having undergone considerable change and growth since launching in 2001, Agresso wanted the new brand to reflect the power and scope of its digitally-ready business solutions, to maintain its authority in the sector and also have stronger female appeal which the old word mark had bypassed.
Following a series of strategic brand workshops, Agilyx was born. Shifting the brand from the sector’s tired look and feel, Toast Creative designed a word mark using agility as it’s base to clearly communicate the business’ competence to change quickly. Then, it conceived Change Ready as the brand’s descriptor to highlight the same.
Agility, efficiency and performance underscore Agilyx’s goal to be known for the quality and innovation of their software, services and partnerships. Toast Creative’s new Agilyx – Change Ready sets the brand up for exactly that. The brand has been implemented across all key assets including website and all marketing collateral.