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Zoe Allen

Zoe
Allen

artist

Toast has recently been working with a high profile client to produce the possibilities of public art installations in Sydney. Halfway around the world, our friend and colleague, Zoe Allen is the Director of UK based public art firm Acrylicize. Acrylicize has, since 2003 been fusing art and design to explore identity. Firm believers that art shouldn’t be confined to galleries, Acrylicize create art instillations, interior graphics, art programs and architectural features in public and private spaces around the world. Zoe talks to us from her London office about balancing priorities and what inspires her on the daily.

  • Feature image of Zoe Allen
  • Feature image of Zoe Allen
  • Feature image of Zoe Allen

13-04-2016

On the wall

Visual insights with public art curator Zoe Allen

Question number 1 Favourite pair of shoes
Question number 2 View from your window
Question number 3 Something you can't live without
Question number 4 Most loved object in your house
Question number 5 Something that inspires you
Question number 6 A selfie for the wall
Question number 7 What represents your work at present
Question number 8 Favourite food this week
Question number 9 Texture, colour, or both
Question number 10 Screensaver on your phone
The long story

01.When did Acrylicize begin and how?

Our Founding Director James Burke set up Acrylicize in 2003, he had a passionate desire to take artwork out of the gallery space and make it more accessible to the public.

02.What are you currently working on?

An incredible suspended art piece forming a murmuration of hundreds of folded metal birds for Dublin airport, the interior artwork at Sky’s HQ, a public art competition in San Francisco and about a dozen or so office reception pieces for buildings in and around London’s City and West End.

03.Have you always worked in this field?

No! I’ve always been creative but for the first few years out of university I was working in large corporate sales team and felt so uninspired. It’s the opposite case now, which leads nicely to your next question!

04.What inspires you or the team the most at present?

The team inspire me! Admiring their passion and dedication during the design stages through to seeing the end results of awe-inspiring art works.

05.Your favourite project to date?

“Shoreditch Lives” we 3D Printed 30 x Shoreditch residents and displayed them in mini toy boxes. It was really important to us to celebrate the diversity of the area. There’s so much changing in Shoreditch, it’s resulted in a way of us documenting their lives and preserving their stories unique to the area.

06.Talk us through an average workday?

Morning’s are often spent meeting prospective clients (Developers / Landlords). Then I could be on a building site surveying a new space, or I’m running creative workshops / presenting design schemes to clients. When I’m back in the studio I’ll brief the designers on new projects or checking in on the current status of designs. It’s often the only chance I have to liaise with Project Managers & Operations to ensure projects are running smoothly and to give them a heads up on what business is coming in. We’re really busy so it’s a juggling act but extremely rewarding! Evenings are either spent catching up on client emails and administration or I’ll be attending property networking events. It’s quite a hectic lifestyle but I love every minute.

07.Who are your biggest style influencers?

The design team – they all have such unique styles but I love seeing the variety of looks each day! It’s great we can all express ourselves through fashion.

08.Your idea of a dream project?

Great Ormand Street. We’ve completed an art scheme and installation for a Childrens hospital in Jerusalem – it’s so rewarding seeing the benefits of art in healthcare environments, especially when it’s for kids.

09.The biggest challenge for Acrylicize to date?

Balancing all of the projects, we have a lot going on and being absolute perfectionists we’ll always go the extra mile to get installations in on time and “Best in Class”.

10.What are you looking forward to?

I’m looking forward to more international projects. We’ve installed artworks all over the world and we’re currently building a presence in the US (Seattle, NYC and SF) at the moment. I’d like to get involved in more Public art commissions and healthcare projects.

The long story

01.When did Acrylicize begin and how?

Our Founding Director James Burke set up Acrylicize in 2003, he had a passionate desire to take artwork out of the gallery space and make it more accessible to the public.

02.What are you currently working on?

An incredible suspended art piece forming a murmuration of hundreds of folded metal birds for Dublin airport, the interior artwork at Sky’s HQ, a public art competition in San Francisco and about a dozen or so office reception pieces for buildings in and around London’s City and West End.

03.Have you always worked in this field?

No! I’ve always been creative but for the first few years out of university I was working in large corporate sales team and felt so uninspired. It’s the opposite case now, which leads nicely to your next question!

04.What inspires you or the team the most at present?

The team inspire me! Admiring their passion and dedication during the design stages through to seeing the end results of awe-inspiring art works.

05.Your favourite project to date?

“Shoreditch Lives” we 3D Printed 30 x Shoreditch residents and displayed them in mini toy boxes. It was really important to us to celebrate the diversity of the area. There’s so much changing in Shoreditch, it’s resulted in a way of us documenting their lives and preserving their stories unique to the area.

06.Talk us through an average workday?

Morning’s are often spent meeting prospective clients (Developers / Landlords). Then I could be on a building site surveying a new space, or I’m running creative workshops / presenting design schemes to clients. When I’m back in the studio I’ll brief the designers on new projects or checking in on the current status of designs. It’s often the only chance I have to liaise with Project Managers & Operations to ensure projects are running smoothly and to give them a heads up on what business is coming in. We’re really busy so it’s a juggling act but extremely rewarding! Evenings are either spent catching up on client emails and administration or I’ll be attending property networking events. It’s quite a hectic lifestyle but I love every minute.

07.Who are your biggest style influencers?

The design team – they all have such unique styles but I love seeing the variety of looks each day! It’s great we can all express ourselves through fashion.

08.Your idea of a dream project?

Great Ormand Street. We’ve completed an art scheme and installation for a Childrens hospital in Jerusalem – it’s so rewarding seeing the benefits of art in healthcare environments, especially when it’s for kids.

09.The biggest challenge for Acrylicize to date?

Balancing all of the projects, we have a lot going on and being absolute perfectionists we’ll always go the extra mile to get installations in on time and “Best in Class”.

10.What are you looking forward to?

I’m looking forward to more international projects. We’ve installed artworks all over the world and we’re currently building a presence in the US (Seattle, NYC and SF) at the moment. I’d like to get involved in more Public art commissions and healthcare projects.

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